Social media are a new market for advertisers. And they can be creative enough to frighten journalists and bloggers. The Huffington Post and the Associated Press want their audience to be aware of that phenomenon, so they report the news using general terms and examples that everyone can understand such as the Charlie Sheen example. This article is actually a perfect example in itself of what it is talking about: people read “Charlie Sheen” and think they are going to read celebrity news whereas the article is in fact perfectly serious. It illustrates how people think they are reading about Charlie Sheen when they follow him on Tweeter, whereas they are reading advertisement.
The specialized press in which the reader can find a method to take advantage of that new trend, confirms the theory that social endorsement is a more efficient way to advertise.
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